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Building a Better Web: Sustainable Web Design

If our good friend the internet were considered a country, it would be a very polluted one. The difference is that "the internet" is not a country; it has become a part every one of us. So, how can we make it a better place?


We often forget that the World Wide Web is relatively new, having only been around for just over 40 years. Its rapid evolution often leaves us perplexed when trying to navigate its new rules and regulations around inclusivity and understanding its digital footprint.


Sustainable website design post

Often overlooked, the first Web Content Accessibility Guidelines (WCAG) were published on May 5th, 1999. So why does ensuring accessibility remain a challenge? Part of the reason is that companies often prioritise cost and aesthetics over accessibility and functionality.


Implementing sustainable design practices might involve higher initial costs, but it can lead to significant long-term benefits, including improved website performance and a broader audience reach. Sustainable website design focuses on minimising the environmental impact of websites while maximising their efficiency and accessibility. This approach goes beyond aesthetics and functionality, prioritising energy efficiency, resource optimisation, and inclusivity.


Accessible web design involves creating websites that are usable by people with accessibility needs and those from lower economic backgrounds, ensuring a more inclusive and equitable online environment. By designing responsive interfaces that work well on all devices, we not only enhance accessibility but also contribute to a more sustainable digital ecosystem.


We believe that, just as accessibility laws introduced by the WCAG have become widespread, sustainable web design practices will soon follow suit.


Though we still have much to learn about this topic, research shows that it’s also a matter of common sense: more efficient web services load faster on slow connections and devices. This can save users money on data and extend battery life on mobile devices. Cleaner interfaces, which eliminate unnecessary content and functionality, are easier to navigate and use less energy. Additionally, using alternative file types such as SVG animations and real text descriptions can enhance accessibility, improve energy efficiency, and boost search rankings.


As we continue to adapt and to learn, implementing sustainable digital design and accessibility will be key. As designers, it will be our responsibility to help integrate these practices with other business needs.


If you're interested in learning more about this topic or want to see how you can start implementing these practices in your business, get in touch!


REFERENCES: 

Tom Greenwood – Sustainable Web Design 

 

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