In today's modern business landscape, websites are like the secret sauce for success, especially when you look at the value and potential that online digital marketing brings to the table. Consumers now expect brands to have an online presence. That said, it isn't always easy to navigate, and it's not uncommon for brands to face challenges while navigating this space.
When it comes to website design, there are two main options: developer driven website design and using website builders like; WIX, Webflow and Squarespace.
Developer Driven Website Design
Developer driven website design focuses on a unique design experience, with a skilled team of designers and developers that construct a website from the ground up. This approach is characterised by user experience and user interface design practices, meticulous coding and ensuring that each element is developed to align seamlessly with the brand's identity and objectives. It offers unparalleled customisation and flexibility, allowing for the incorporation of unique features that precisely match the brand's vision.
✓ Unrestricted Customisability: Aptly living up to its name, the design, animations, layout, typography, colours, and textures offer endless possibilities.
✓ Impeccable User-Friendliness: Engineered for mobile compatibility, speed, and responsiveness, custom web designs endure rigorous testing to ensure optimal user experiences and search engine prominence.
However Developer driven website designs do entail a comparatively higher investment and often come with an extended timeframe for design and development.
Templated Website Builders: The all in one pathway
On the other end, website builders showcase pre-coded design layouts, harnessed through platforms like Wix, Webflow, and Shopify. These platforms offer an array of design templates, eliminating the coding process, while still allowing you to implement all the modern design practices.
✓ Abundant Choices: a library of designs, styles, and features
✓ Easy maintenance: swift utilisation with minimal customisation, making them ideal for startup or small business website launches.
✓ Seamless Integration: The integration of third-party services is seamless: incorporating apps that can manage your online shop, Google ads, CRM as well as all your marketing channels, newsletter and blogging platform.
✓ Versatility: Incorporating new elements or refining existing features is easy to manage using the all in one platform
✓ Budget-Friendly
A few examples of websites we have designed using no-code website builders:
Generally, website builders present economical solutions and easier ongoing management, though certain premium subscriptions may demand more future investment, depending on the required features, customisation preferences, and add-ons. Some website builders also have their limits when it comes to expressing your brand's distinctiveness as code manipulation can be limited.
When making the choice between the two it really comes down to budget, timeframe and your business goals. Whether you opt for developer driven or a web builder package, one thing is for sure, without a website or online presence, potential customers may slip through the cracks, and you risk missing out on valuable opportunities for engagement and growth. If you'd like to learn more, get in touch with us at Startup Digital to discuss suitable pathways for your business.