How to Hire the Right Designer for Your Author Website
- Startup Digital
- Jan 20
- 2 min read
For many authors, hiring a designer can feel intimidating. You know your story inside out but websites and branding? That’s a different language entirely.
Whether you’re building your first author website or refining an existing one, we get how choosing the right designer can feel daunting. The good news is, it doesn’t have to be and we've listed a few key steps to help you on your way to finding the perfect fit for your project.
1. Ask Around First
Your network is a powerful resource. If you have a literary agent, publisher, editor, or even fellow authors you trust, ask who they’ve worked with. Personal recommendations often lead to designers experienced with author websites and book marketing websites, and give you a starting point grounded in real experience.
A recommendation won’t guarantee a perfect fit but it does make the search feel far less overwhelming.
2. Use Author-Friendly Platforms
Spaces like Reedsy are excellent for authors because designers are properly screened and often familiar with book projects.
That means you’re more likely to find someone who understands the nuances of storytelling, reader journeys, and creative branding.
It’s not just about skill it’s about context, and using platforms designed for authors helps you focus on what matters.
3. Look Beyond the Pretty Pictures
A beautiful portfolio isn't everything. Take time to:
Read reviews and testimonials
Explore past projects in full, not just screenshots
Notice how the sites feel to use are they clear, functional, and easy to navigate?
Designers experienced in author websites and book marketing websites understand how readers move through a site from discovering your work to feeling inspired to explore your books.
4. Book a Chat
We don't bite... I promise! This step is often underestimated but incredibly important. Whether it’s a video call or a coffee, a conversation reveals:
Communication style
How they explain their process
Whether they listen as much as they talk
A good designer won’t overwhelm you with jargon. You should leave the conversation feeling clearer, not more confused.
5. Pay Attention to Style and Sensibility
Every designer has a style, but style isn’t just about visuals. Ask yourself:
Does their work feel aligned with your voice and genre?
Do their designs feel timeless rather than trend-driven?
Can you imagine your story living comfortably within their work?
6. Trust the Gut Check
If something feels off, even if you can’t quite name it you’re allowed to keep looking.
This is a collaboration, and trust is essential. On the other hand, when a designer feels right, there’s usually a sense of ease, excitement, and mutual respect. You deserve a website that feels aligned, supportive, and genuinely exciting to share.
While this guide is written for authors, the same principles apply to startup websites and branding services for small businesses. Thoughtful designers help create digital spaces that communicate your story, values, and vision whether for a book launch or a new business.
So remember; Take your time. Ask questions. Trust yourself. The right collaboration will feel less like outsourcing and more like creating something meaningful together.
Based in Perth, we specialise in author website design and support startups with web design and branding services. If we sound like a good fit, book in that chat with us and let's start a collaboration. ✨
Amelia & Maria
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